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Hi, I'm Elian.

Growing up, I was a super shy person, always inside my head, overthinking everything I wanted to say. But when it came to clothes, I was the loudest I could be—expressing myself through fashion came so easily.

I've always loved designer clothes, not because of the prestige, but because they are made in small batches, they’re wearable art, and each piece is unique—a one-of-a-kind creation. However, paying $300 or more per item wasn't realistic for me, and that left me heartbroken when I saw the prices.

This is how

I got into second-hand designer clothes. For years, it became my shopping habit—finding second-hand designer clothes in excellent condition, and sometimes even brand new with tags. I always received so many compliments on my outfits and loved seeing people's faces when they heard how much I paid for them.

One day, it hit me that this is too good to keep to myself and that other women should enjoy this too! That’s how IN THE NAME OF CLOTHES was born!